Company News, Marketing News

Can the Barbie Craze Brighten Slumping Sales of Hair Lightening Services in Salons?

The billion-dollar blockbuster has spurred pink manicures and platinum blonde hairstyles.

Author Image

By: Lianna Albrizio

Associate Editor

The Barbie movie is officially a billion-dollar blockbuster and is on track to be the highest-grossing movie of the year.    The film’s mega influence on popular culture raises the question, “Can the movie’s success help turnaround sales for hair lightening services, which have been soft over the last 12 months?” Cultural Icon Barbie has been a cultural icon for over 60 years, and her hairstyles have had a major impact on the beauty industry. From the simple ponytail to the elabo...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters